Sam Bohon

October 2016 — Present

Dallas–Fort Worth · Remote

SamBohon.Digital

Principal Owner · Independent practice

• Design and marketing practice spanning websites, brand identity, print, social strategy, video and SEO.
• Build responsive websites across WordPress, Wix, Drupal and Shopify, supported by custom graphics, content and search strategy.
• Current focus: custom marketing systems for lead generation, social media, creative production and email, built around each company’s existing tools and preferred AI platforms.
• Vicimus engagement: marketing, sales-kit collateral and website work, included here within my SamBohon.Digital practice.

March 2023 — April 2024

Grapevine, Texas · Hybrid

billyGO

Marketing

• Managed $75,000–$100,000 in monthly advertising spend across PPC, remarketing, email, telemarketing and digital advertising.
• Introduced the company’s first CRM, connecting the call system, review platforms and field management system in a unified database.
• Led a new brand rollout across social, web and digital advertising, and expanded event lead generation at Grapefest and MainStreet.

January 2019 — March 2023

Dallas–Fort Worth

GST Manufacturing

Marketing Manager

• Overhauled the corporate brand across print, web and presentations.
• Integrated HubSpot CRM with online chat and automated email campaigns to support sales and marketing.
• Developed lead generation for energy, rail and transportation, cinema, retail and construction markets.
• Produced vertical introduction videos, on-site photography, social content and 3D retail pitch visuals.

September 2010 — October 2015

Fort Worth, Texas

AutoStar Solutions / DealerSocket

Marketing Manager

• Managed a team of 2–4 across marketing, lead generation, customer retention and social media.
• Created and managed iWeb and Netlink, deployed by more than 100 dealerships for websites with real-time updates.
• Grew monthly web leads from 5 to more than 100 through paid search, SEO and website optimization.
• Ran the national users conference, increasing attendance by 20% year over year.
• Established unified branding and a structured marketing pipeline; published the quarterly A*QUA magazine and produced product launch videos.

September 2008 — July 2010

Haltom City, Texas

Aquasana

Creative Services Director

• Created a unified brand across print, web and retail packaging, including major company and subsidiary websites.
• Managed an online media library serving national and international dealers and retailers.
• Produced a 60-second commercial screened in fitness centers nationwide.
• Worked with SpringBox on the Aquasana.com launch and developed trade show graphics and displays.

January 2006 — April 2008

Retail & consumer marketing

GameStop

Graphic Designer

• Worked with the design team on in-store graphics, catalogs, seasonal publications and annual reports.
• Collaborated with Sony, Nintendo, Microsoft and EA on custom signage and point-of-purchase advertising.
• Designed the Microsoft Xbox 360 custom chopper featured on MTV.
• Created the GameStop Kids Activity Book and accompanying website, with coverage in more than 80 media outlets according to my LinkedIn career record.