SAMBOHON.DIGITAL / AUTOMOTIVE / BRAND & DIGITAL
Vicimus.
One story, across every touchpoint.
Sales collateral, digital experiences, character design and event creative for Vicimus, bringing a broad dealership technology offering into a coordinated visual system. Part of my work through SamBohon.Digital.
A kit built for the conversation.
A presentation folder, brochure, business card and coordinated product sheets. Color-coded topics give the sales conversation a clear structure—from service retention and inventory turn to lead response and a shared view of the business.
The complete kit, assembled around one visual identity.
View full image ↗
A closer look at the editorial layout and modular sales materials.
View full image ↗The story continues online.
The Vicimus website introduces retention and lifecycle marketing, connects dealership needs to the product suite, and guides visitors toward a solutions brief and demo conversation.
Meet Vicki.
Vicimus’s AI mascot gives the technology a friendly, recognizable face. The character carries the brand’s cyan, yellow, red and blue into a playful visual identity and motion study.
A brand that shows up.
The booth redesign extends the campaign into a physical environment: a coordinated backdrop, display screen, table graphics and freestanding banner. These visualizations show the design direction and the experience around it.
One visual language.
Room to play.
Product presentation, social campaigns and event promotions share the same automotive imagery, vivid brand colors and clear hierarchy. A retro portrait adds a more playful creative treatment.
